- Page Title
- USM NYC MIDTOWN by Ben Ganz– USM Modular Furniture
- Brand
- usm.com
- Type
- Landing Page
- First Seen
- 5/22/2025
- Last Seen
- 5/24/2025
- Domain
- usm.com
- URL
- https://us.usm.com/blogs/journal-home/usm-nyc-midtown-by-ben-ganz
- Description
- USM NYC MIDTOWN by Ben Ganz Launching designer Ben Ganz's second collection with USM for PIN–UP HOME during NYCxDesign, the collection will debut at the legendary Bergdorf Goodman in NYC. Sold out Sold out Sold out Sold out TOWER A (HIGH-RISE) CENTRAL LOUNGE Swiss-born designer Ben Ganz announces the launch of USM NYC MIDTOWN by Ben Ganz, the latest collaboration between USM Modular Furniture and New York-based design platform PIN–UP HOME. Following the success of USM NYC (2022), the first-of-its-kind multi-piece collection released by USM in partnership with an independent designer, Ganz presents USM NYC MIDTOWN — a refined extension of his design vision. This new collection features four signature configurations, selected from the most popular designs in the original collection. Each piece is inspired by New York’s urban design typologies, reflecting the city's dynamic architectural landscape. For the MIDTOWN edition, Ben Ganz employs a monochromatic palette of black and white, emphasizing timeless elegance and structural sophistication. With this second collaboration with Ben Ganz, USM continues to push the boundaries of modular design, reinforcing its commitment to innovation and Swiss craftsmanship. The USM NYC MIDTOWN collection will make its public debut in Midtown Manhattan during New York Design Week, from May 7 to May 21, 2025. The launch includes a special presentation in the iconic Fifth Avenue windows of Bergdorf Goodman’s Men’s Store, along with a pop-up installation on the iconic store’s third floor. The presentation was conceived by Ben Ganz, in collaboration with Shane Ruth of Bergdorf Goodman. As part of the launch, an accompanying campaign conceived by Ganz presents the collection in a domestic setting, showcasing the versatility of the pieces as they hold books alongside unexpected household items such as teddy bears, inflatable toys, and even bananas. For media inquiries, interviews, or further information, please contact: PIN–UP HOMEpress@pinuphome.com TOWER C (FORWARD) TOWER D (LOW-RISE) About Ben Ganz Ben Ganz is the Swiss-born founder of Office Ben Ganz, a New York-based agency specializing in creative direction and object design. Ganz studied with Sheila de Bretteville at Yale School of Art, where he obtained his M.F.A in graphic design. Among his commercial clients are Burberry, Nike, FKA Twigs, and Prada. He has collaborated on books and exhibitions with artists such as Hito Steyerl and Tunji Adeniyi-Jones and he created the signage and catalogue for Julia Stoschek Collection’s most recent exhibition, Worldbuilding, curated by Hans-Ulrich Obrist. Since 2020 Ganz has been the art director for the architecture and design magazine PIN–UP. @officebenganz | officebenganz.com About PIN–UP HOME PIN–UP HOME is a New York-based platform specializing in design objects and contemporary home and lifestyle accessories. Founded by Felix Burrichter, Ben Ganz, and Kristin Hrycko, the team behind PIN–UP magazine. PIN–UP HOME collaborates with leading brands and designers, including de Sede, GRAU, and Shayne Oliver, to create unique designs at any scale, from individual pieces to entire capsule collections. PIN–UP HOME’s mission is to provide new dynamic perspectives for home design through quality objects and innovative ideas. USM Modular Furniture is PIN–UP HOME’s inaugural partner. @pinup.home | pinuphome.com About Bergdorf Goodman A New York landmark since 1901, Bergdorf Goodman represents the global pinnacle of style, service and modern luxury. With its rich history of showcasing leading and emerging designers, the iconic store at 5th Avenue and 58th Street — the crossroads of fashion — is a singular destination for discerning customers around the world. BG.com expands on Bergdorf Goodman’s heritage, showcasing coveted collections for men and women in an unparalleled online shopping experience. Bergdorf Goodman is part of Saks Global’s portfolio of top luxury retail brands and real estate assets. @goodmans | @bergdorfs | @BergdorfGoodman | bergdorfgoodman.com This new collection features four signature configurations, selected from the most popular designs in the original collection. Each piece is inspired by New York’s urban design typologies, reflecting the city's dynamic architectural landscape. For the MIDTOWN edition, Ben Ganz employs a monochromatic palette of black and white, emphasizing timeless elegance and structural sophistication. TOWER C (FORWARD) TOWER A (HIGH-RISE) Questions?Connect with a USM Design Specialist. We offer complementary design services by video, phone or in person. For international inquiries please contact your local USM specialist: www.usm.com/where-to-buy Contact Us
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